For accountants & bookkeepers

How to actually build the accounting practice you want.

Webinar series, paid templates and honest pricing from Stuart Hurst — founder of Cloud 10 Accounting and Xero Most Valued Professional. Built around the £0 → £1m journey. No theory.
Free. Roughly one email a week. Unsubscribe whenever.
What this is

This isn't another accounting blog.

I built Cloud 10 Accounting from £0 to £1m in 24 months. Two offices, a team of specialists, and clients across the UK who pay properly for what they get.

Other accountants kept asking me how. So I'm putting the playbook online — the same one I used to build the firm. Pricing, scorecards, the org chart that finally worked, the hires that didn't.

Honest numbers, real mistakes, and the parts the LinkedIn influencers don't cover. If you run a practice — or you're trying to build one — this is for you.

The shop

Tools I use, built for peers.

Same numbers, templates and processes I use to run Cloud 10. Buy individually or grab the full kit. Instant download, UK VAT handled, secure checkout via Lemon Squeezy.

Entry product

The Scorecards Pack

Weekly + monthly scorecards I run for Cloud 10
What's in it:
  • Sales scorecard (weekly + monthly)
  • Finance scorecard
  • Operations scorecard
  • Overall firm scorecard
  • Instructions + how I use them
£19
Buy now →
Most popular
Best value

The Templates Pack

The full template kit, bundled
What's in it:
  • Pricing & proposal template
  • All four scorecards (incl. above)
  • P&L worksheet from the talk
  • 10-minute Loom walkthrough
£30
Buy now →
Latest release

The Pricing Menu

25 pages — Cloud 10's actual pricing engine
What's in it:
  • Every service, every driver, every multiplier
  • Four worked client examples (£300/mo → £11k/mo)
  • My commentary on each section
  • Honest mistakes & lessons learned
£79
Buy now →
Coming Q4
Waitlist

The Full Pricing Kit

Everything, plus the engine itself
What's in it:
  • The Pricing Menu PDF (above)
  • The editable pricing spreadsheet — the engine
  • 30-minute Loom: how to adapt it to your firm
  • 12 months of updates as I evolve the model
£197
Join waitlist

Already bought the £79 PDF? When the Full Kit launches you'll get an upgrade code for £79 off (so the kit costs you £118 net). No early-buyer punishment.

Coming Q4 2026

The course is on the way too.

A deeper version of the playbook with video lessons, drip content and a community for accountants & bookkeepers building practices like Cloud 10. Join the early list above to be told first.

Work with me 1:1

Need a deeper look at your practice?

The Practice Audit — a focused 60-minute call with me on whatever's burning in your practice right now. Pricing, sales, scaling, hiring, the app stack, your LinkedIn — bring the actual problem and you'll leave with three things to do this week.
60-min Zoom call — focused, no fluff. Whatever's burning, we cover it.
Pre-call brief form — you fill it in so I walk in already primed.
Written summary after — 1-page action list with 3-5 priorities, tools and links.
Honest opinions — what's working, what isn't, and what I'd do in your shoes.
Anything operational — pricing, sales, hiring, scaling, apps, socials, tech.
Application-based — limited slots, I want to make sure it's a fit before booking.
Who this is for: accountants and bookkeepers running their own practice (typically £100k+ revenue) who want a senior peer to pressure-test their plans. Not for: bookkeeping training, software demos, or job-seekers.
The Practice Audit
£497
60-min call + pre-call form
+ written summary
Apply for a slot →
2-4 slots per month
At Xerocon? Welcome.

You scanned the QR.
You're in the right place.

The talk you just watched is a 20-minute tease. The full playbook — pricing, scorecards, hiring, org structure, the lot — lands in the webinar series. Drop your email and you'll get the invite plus the bonus templates I mentioned.

First 100 from Xerocon get an early-bird code for the templates pack.
Who I am

Builder. Operator. Occasional swearer.

Stuart Hurst

I'm Stuart Hurst, the founder of Cloud 10 Accounting — an outsourced finance and accountancy practice for ambitious UK businesses. We're based in Warrington and Brighton, run a team of specialists, and look after clients from £180k freelancers to £8m multi-entity scalers.

I grew the firm from £0 to over £1m in 24 months. I'm a Xero Most Valued Professional, sit on a few app advisory boards, and write the kind of LinkedIn posts other accountants screenshot. This site is where I share the playbook — for peers, not for influencers.

Xero MVP Founder, Cloud 10 Accounting Warrington + Brighton Speaker · Xerocon 2026